Social Media websites have grown phenomenally in recent years. Millions of people use social media sites like Myspace, Face book etc. to connect with their virtual friends and share important tit-bits of their life. It would have been hard to believe that these sites would enable the people to create their own virtual network of friends. Social media sites have become indispensable part of life for millions of people.
While websites like Facebook, Twitter etc. Has become a global phenomenon regional social media sites are not far behind. It would be difficult to believe but Japan occupies second place in terms of twitter community. QQ, the largest social networking site of China has more than 300 million active members who form a vibrant community.
It is no wonder that large corporations have begun taking notice of social networking sites. They are actively utilizing the power of social sites to communicate with their customers. It is easy to spot a dedicated group for a particular product or a brand. The raw power of social sites can be gauged from the fact a simple application on Facebook can become viral and reach millions of users in no time. Which other medium can boast of such power in terms of reach and effectiveness?
Social sites like Twitter allows an individual to express himself in 140 characters. This can be a fun at the same time the focus is to communicate effectively without wasting too much space on unnecessary details.
Marketers have begun using the social sites to broadcast their message. There have been cases where the company whose product failed initially was able to re-launch the product successfully with the help of social sites.
Ironically, it is estimated that only 7% of marketers utilize the power of social sites. Given their enormous clout in terms of reach and viral nature, social sites have forged way ahead of traditional form of communication like e-mail. The phenomenon of social sites has just begun and it is here to stay for years to come.
There is much more scope for innovation in the technological interface of social networking sites. As the technology progresses we may witness the complete integration of various applications within social networking sites.
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